Keila Barral Masri, the entrepreneur who turned a medical odyssey into Latin America’s most innovative health data solution
Dec 10, 2025
For seven years, Keila Barral Masri went from doctor to doctor, undergoing tests and seeing specialists without ever receiving a clear diagnosis for the seizures that affected her daily life. She had access to the best medical centers, but she lacked something essential: her data being able to ‘talk’ to each other.
“It was like seeing little pieces of a picture, but never the whole thing,” she told journalist Carla Quiroga in an interview for LA NACION, recalling a journey that left her with refractory epilepsy and chronic migraines — but also with a deep conviction: no one should have to navigate a fragmented system without integrated information.
Today, that personal experience became the driving force behind Cromodata, the startup she co-founded with Matías Karlsson and Juan Pablo Merea, now the first marketplace for de-identified clinical data in Latin America. It is a tool that connects hospitals, laboratories, pharmaceutical companies, and technology firms to democratize secure access to high-quality data, advance research, and train AI models with real regional information.
