The entrepreneur who turned a medical odyssey into the region’s most innovative health data solution
Dec 3, 2025
Keila Barral Masri founded the startup Cromodata together with Matías Carson and Juan Pablo Brea, creating Latin America’s first marketplace for de-identified health data. The company closed an initial US$1.2 million round and is now projecting its expansion.
Keila Barral Masri, winner of Endeavor Argentina’s WE 2025 Program, currently based at the Innovation Park and with a presence in Silicon Valley through Draper University’s scale-up program, represents a new generation of founders who combine personal experience, technological vision, and high impact. Her startup, Cromodata—founded together with Matías Karlsson and Juan Pablo Merea—is Latin America’s first marketplace for de-identified health data, a key tool in a sector where information is fragmented, access is unequal, and interoperability remains an unmet need.
In this interview, she explains how a challenging diagnostic journey for a debilitating health condition she lived with became the inspiration and catalyst for the entrepreneurial success that gave birth to Cromodata—a startup that, in just nine months, achieved 47 partnered hospitals, integrated 19 million medical images, and validated a model that democratizes access to high-quality data for training next-generation technology.
“In September, we closed our first round: we raised US$1.2 million from funds in Boston and Spain, along with key investors from the Latin American healthcare ecosystem. Amid that growth, we launched in Brazil with one of the country’s largest groups, which forced us to rethink part of our strategy. We are now seeking additional capital, and soon we will be announcing Cromodata’s Seed round, which will allow us to consolidate our presence in Brazil and expand aggressively into Mexico,” says the young entrepreneur.
